From First Sales to Sustainable Growth:
Real Jewelry Business Owner Stories
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Because bold biz owners deserve to be celebrated. Inside the Jewelry Business Academy, jewelry designers around the world are growing their brands with clarity, strategy, and real support. Meet the creatives who turned their passion into a sustainable business that truly supports them.👇 Grab your tea and scroll the receipts. These wins speak volumes.
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Video Testimonials
Julie: Turned slow, inconsistent sales into some of her strongest months ever with a clear strategy and support.
Eva Woon: Built consistent monthly revenue early on with a structured plan
Jillian Schumacher: Grew her audience, launched new collections, and transformed her sales process.Â
Definitely don't hesitate, I have nothing but great things to say about the JBA. I don't think that I would be where I am today (without the JBA), and whether I'd feel as good as I do today, I know for certain I would not.
Arielle Zella | Designer + Founder of  LÚDERE Jewelry
I broke my own sales records, got my first wholesale order, and for the first time, I feel like I have the foundations to actually build something sustainable. The JBA helped me stop wasting time and start seeing real momentum. The group calls alone are worth everything & having personalized support and accountability every week has changed how I show up.
Anna Froman | Designer + Founder of Silfer by Anna
If you want to make your life easier, joining the JBA is so worth it. I spent too long doing everything through trial and error & now I finally have a structure that works. If you struggle with imposter syndrome or wonder if your can really do this long term, my advice is simple: get help. Find support, find community, & commit to your business. You don’t have to figure it all out on your own.
Nicola Inman | Designer + Founder of Lord Violet
If you're a mama building a jewelry business, you need to hear Stephany's story.
Stephany Rios | Designer + Founder of Iviana & Co.
Do not hesitate to join. I used to feel so alone trying to figure it all out myself. But the Jewelry Business Academy gave me structure, support, and the most incredible community. I’ve taken more action in the past few months than I ever thought possible & it’s changed everything.
Rilana | Designer + Founder of Nostalgique Jewelry
We were scared to show our faces on Instagram, but now we feel confident taking up space. The JBA helped us overcome those fears, focus on what matters most, and build healthy momentum in our business. The group calls are always the highlight of our day, between Robyn’s mentorship and the wisdom from other jewelers, we've felt supported every step of the way.
Danielle + Steed | Designers + Co-Founders of Opals By Steed
If you're a designer ready to scale your business sustainably, don't miss Kristina's journey.
Kristina Sefeldt | Designer + Founder of Saint Vagabond
If you're ready for it, definitely go for it! Robyn is amazing...it's been phenomenal to see what Robyn is able to provide to many of us, and the structures built into the Jewelry Business Academy are so supportive, the people within the community have been super wonderful and supportive as well. I'd say to go for it, so I'd say to go for it and trust in yourself that you've go this!
Elise Estelle Renn | Designer + Founder of Elise Estelle
Before the JBA, I was doing the work but not seeing results. Now, I’m finally making sales, feeling more courageous, and showing up with clarity and confidence. Having a like-minded community and a values-based foundation has completely shifted how I run my business and how I see myself as a designer.
Mona Al Mutani | Founder of MX Knots
If you're really serious about it, and this is calling you from a deep place in your heart, then 100% go for it. Totally 100% go for it. I don't regret it with one tiny bit of my body. I think I would never have gotten to the place I am now without the support system (provided in the Jewelry Business Academy). If you do this, you're actually giving yourself a chance. It means that you're taking yourself really seriously if you're willing to invest in yourself and in your business.
Julia Duff Hundermark | Designer + Founder of Julia Duff
Since joining the Jewelry Business Academy, I’ve done so many things I never thought I could & I’m finally showing up consistently, building an audience, and actually seeing results. That feels huge.
Jess Dudley | Designer + Founder of Jeshali Designs
If you're just starting out and wondering where to begin, Chaaruu’s transformation will inspire you.
Chaaruu Boeckel | Jewelry Designer + Founder
If you've been in business a while and you're ready to finally grow, Jillian’s story will speak to you.
Jillian Schumacher | Designer + Founder of Woven Stone Co.
Nothing compares to the information provided as it’s current and catered to the jewellery industry. Robyn's compassion and reassurance has motivated me to conquer my biggest fear; making content videos! I can’t say enough about Robyn's calm and intuitive presence! Robyn has the innate ability to see my weaknesses and strengths and quickly offer personalized solutions. I tell everyone about my new business coach as I’m proud to have Robyn on my side. Her program is helping me grow my business in a genuine way which is true to my values; a priority for me.
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Suzanne Spisani | Designer + Founder of Spisani Designs
I knew what I wanted La Maya Blush to become but I didn’t know how to get there. Since joining the JBA, I’ve found my voice, grown more confident, and finally started creating real connections with my audience. This program has given me the structure, accountability, and support I didn’t know I needed.
Nida Baker | Founder of La Maya Blush
The biggest win is that I now have stores that are reaching out to me to purchase! I have close to 75 stores across the US.
Investing in the Jewelry Business Academy has been a complete lifesaver and such a wonderful change for me. I feel like it was just the right thing for me to do. I was burnt out and I really needed somebody to walk me through it. The JBA is exactly what I was looking for. Invest in it, it is so worth it. I am just so incredibly blessed that I am where I am now, and I feel like if I wasn’t in the JBA and was still doing this on my own, I’d probably be teaching instead of running my business.
Amanda Esposito | Founder & Designer at Northern Tides Studio
If you've done all the courses out there and are overwhelmed with information, you're going to want to watch Kim's story...
Kim Taitley | Designer + Founder of Maybe Kim Jewelry
If you're a jewelry artist struggling to sell your art, you're going to want to watch Yassie's story...
Yassaman Farmani | Designer + Founder of Yassaman Farmani Jewelry
If you're ready to build your jewelry business, you're going to want to watch Kaitlyn's story...
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Kaitlyn Gurule | Designer + Founder of Kiara Rose Jewelry
If you're ready to build your jewelry business, you're going to want to watch Amity's story...
Amity Gleason | Designer + Founder of Amity Alexandra Jewelry
If you're a new designer wanting to build your jewelry business, you're going to want to watch Sahar's story...
Sahar Rezaee | Designer + Founder of Sahar Designs
"I feel like I have a lot more clarity and focus, and a good plan to move forward. I plan to continue the coaching for sure.... I've just found Robyn to be so helpful and just bring clarity and focus and time management and structure to my whole approach to my business. I highly recommend working with her!"
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Olivia Shoemaker | Designer + Founder of Olivia Ewing Jewelry
"If you're ready for it, definitely go for it! Robyn is amazing...it's been phenomenal to see what Robyn is able to provide to many of us, and the structures built into the Jewelry Business Academy are so supportive, the people within the community have been super wonderful and supportive as well. I'd say to go for it, so I'd say to go for it and trust in yourself that you've go this!"
Elise Estelle Renn | Designer + Founder of Elise Estelle
Here's what Jillian has to say about working with Robyn and being a part of the Jewelry Business Academy...
Jillian Schumacher | Designer + Founder of Woven Stone Co.
Here's what Valerya has to say about working with Robyn and being a part of the Jewelry Business Academy...
Valerya Kanonov| Designer + Founder of Valltasy Jewelry
It has been unbelievable the growth that I’ve seen, the efficiencies within the business, and not only that but also the confidence to be able to step out of my comfort zone. I think the value is just unbelievable for what the Jewelry Business Academy offers.
I wish I would have found you earlier, I’ve done a lot of stuff (courses), spent a lot of money, and I think by far, the Jewelry Business Academy was the best value for the dollar spent compared to anything else I’ve done.
 Tammy Dammann | Founder of Plein De Vie Jewelry
Here's what Eva has to say about working with Robyn and being a part of the Jewelry Business Academy...
Eva Woon | Designer + Founder of Inari Jewellery
Here's what Julie has to say about working with Robyn and being a part of the Jewelry Business Academy...
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Julie Sloan | Founder + Designer of Ever After Her Jewelry
Robyn has the innate ability to see my weaknesses and strengths and quickly offer personalized solutions. I tell everyone about my new business coach as I’m proud to have Robyn on my side. Her program is helping me grow my business in a genuine way which is true to my values; a priority for me.
Suzanne Spisani | Designer + Founder of Spisani Designs
When Julie joined the Jewelry Business Academy, we did a complete overhaul of her business, got clear on her goals, simplified her biz structure, and implemented systems & strategies to set her up to move closer to her goals.
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Less than nine months after joining the JBA, Julie hit her first $16k USD month and went on to hitting her first $100k USD year🔥🔥🔥
Retreat Video Testimonials
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Hear what our Jewelry Biz Retreat Attendees had to say about their experience working with Robyn & the impact of the retreat...fun fact after BOTH retreats we've had attendees quit their corporate jobs and go FULL TIME in their business within 3 days of leaving! That's the power of doing the deep inner work and breaking through the blocks & limiting beliefs keeping you small. We do this deep work in the JBA during our coaching calls, and then in even more depth at our retreats.Â
Written Testimonials
Eva's experience in the academy...
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"Before joining the Jewelry Business Academy, I was lacking clear directional guidance on a broad area of topics and was doing what felt right to me which may not always be right for the business. I had trouble identifying which actions in my business were truly valuable. I felt held back by fear instead of empowered to drive growth. The lack of structure made it difficult for me to make progress and I felt isolated, even though I had a supportive network. Despite having support from close friends and family, no one in my circle truly understood the unique journey I was on."
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What Eva's experience of working with Robyn has been so far...
"Working with my coach, Robyn, has been a truly empowering experience. She has provided invaluable structure and accountability, bringing clarity to numerous aspects of my business. With her extensive experience, Robyn has been able to offer detailed guidance and a proven successful structure. As a result, I have been able to make significant progress and achieve my goals."
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How Eva feels working with Robyn...
"Very supported. Robyn, you've provided me with so much more than I expected. You have provided clear structure, clarity and very concise approach to almost every single topic area required when running a jewelry business"
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WINS Eva experienced early on in her journey in the academy...
"Â Working with Robyn at the early stages of my business (only three months in) has had a profound impact. With her guidance and support, I have gained confidence in reaching out for collaborations and working with brands. The structure she introduced has allowed me to handle multiple facets of my business effectively. I am proud to say that I not only met my sales target for the first six months of my business, but I exceeded my own expectations on how the brand grew in just a couple of short months. Robyn's guidance has been instrumental in helping me establish a solid foundation for the growth of my business. Putting together my very first wholesale pack and making a small sample sale. Wouldn't have known what to do if it wasn't for you Robyn. Robyn was so quick to respond and help set structure and direction. Also beyond just that, I just feel much more confident that the work that we are doing together, will definitely build a solid foundation for my business to go further."
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What has Eva's experience of being a part of the JBA been?
"I am immensely grateful that I made the decision to join JBA. The combination of structured support and a thriving community has been truly empowering, not just for me, but for all the jewelry business owners involved. The guidance and resources provided have been invaluable and have helped me grow both personally and professionally. JBA has been a crucial part of my journey and I am thankful for the opportunity to be a part of such a supportive and dynamic community."
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Would you recommend the Jewelry Business Academy to other jewelry business owners?
"Yes 100%!! I didn't expect this much structure, depth and value from the JBA when I first signed up. I knew it was going to be helpful but I didn't realize how much meat, depth and clarity Robyn offered. Investing in coaching, especially with JBA, is a worthwhile investment in personal and professional growth. As Robyn often mentions, JBA offers some of the most comprehensive coaching available. By taking advantage of this opportunity, you can gain the tools and support needed to achieve your goals, overcome challenges, and build a successful business. The return on investment from coaching can be substantial, both in terms of financial success and personal fulfillment."
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Eva Woon | Founder of Inari Jewellery
Charu's experience in the academy...
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What challenges was Charu facing in her business when she decided to sign up for the JBA?
"I was feeling overwhelmed by the many things that needed to be done in order to bring my vision to life. My idea of what i wanted to do was pretty clear but the path was not. I knew there were a lot of things to build like emails, social media, newsletters other than the product itself in order to build a community but just didn't know where to start and how."
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What Charus' experience of working with Robyn has been so far...
"Robyn has brought me a lot of clarity and focus. Clarity in terms of her training that is very helpful in understanding what needs to be done and how. Then i can just take action, test, experiment and it has really built my self esteem around it all. I am quite resilient naturally as a person but Robyn's coaching at some pivotal points has really helped me expand my resilience to deal with bigger challenges that seemed insurmountable at some point. Also, the ability to look at my business as a long term venture, to not expect overnight miracles, to be able to focus on building community and not just selling have all been Robyn's contribution. And now i know that that approach IS the approach of businesses that survive the first 2 years of launch, then thrive. So I feel i am on the right path and that is a big feeling to have as an entrepreneur. I am grateful for it!"
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Wins Charu's experienced in the JBA...
"Many many many- small wins. Big wins are that my business is out there as a full fledged running business now making actual sales! I also have launched my podcast recently which is a huge leap for me."
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What has Charu' experience of being a part of the JBA been?
"JBA is a highly informative, safe, inspiring, problem solving space with some great people. It is also helpful to be constantly surrounded by like intention-ed people who are also making bold moves like you. It can be really inspiring on a day when the news is filled with negatives and you are questioning if you indeed want to continue on your business or not."
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Would you recommend the Jewelry Business Academy to other jewelry business owners?
"Well it's for you if you are actually wanting to take action but don't know how or don't feel confident in your idea but still want to pursue it. Then JBA will help you figure it all out and make leaps. Ask yourself if I had all the support I always craved to go after my dreams, would I really go after them?
If your answer is yes, then JBA is for you."
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Charu Boeckel | Founder + Designer of Divine Amuleto
Kristina's experience in the academy...
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What challenges was Kristina facing in her business when she decided to sign up for the JBA?
"Before joining the JBA, my biggest struggles were consistency in sales, consistency in my revenue generating activities, and feeling isolated as a new entrepreneur. I was uncertain of the “how and why” certain things worked for me and others didn’t: I didn’t really have any systems or methods in place, so I didn’t know how to grow/scale and build momentum. I didn’t have a community to share these thoughts and challenges with either- no one I could talk to about the specifics of starting and running a jewelry business, no one to share feedback with either! This affected my confidence and made me feel like so often I had no idea what I was doing or how to improve."
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What Kristinas' experience of working with Robyn has been so far...
"When I was looking for a coach, it was important to me that they knew first hand what running a successful jewelry business looked like, understood the challenges of the journey, and was not only able to help offer solutions, but had tested those solutions themselves AND was able to convey their message in a way that made sense to me. I connected with Robyn’s messaging: I trusted her approach and her opinion, and was able to take actionable steps with her guidance and advice. Other programs I had participated in gave some good information, but it was a bit “cookie cutter:” some was out of date in terms of what works for the current market, and the community of fellow jewelers wasn’t that helpful or engaging. For me, the way that Robyn has structured the JBA just made more sense! We have a lovely community of jewelry biz owners in various stages of their business and Robyn is constantly testing new methods to help us improve our engagement and sales. Also, the group calls are invaluable: seeing Robyn’s expertise in motion to help creatively problem solve for everyone’s biz issues from small to large, simple to complex, for beginners and for vets keeps me motivated, inspired and focused."
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Wins Kristina experienced in the JBA...
- I had a couple reels go viral: one achieved 2.2 M views and counting, which boosted me in the algorithm and brought in around 350+ new followers.
- I sold a custom 14k gold ring that Robyn helped me to price out correctly and navigate the messaging with the customer. (I was so nervous about this project that I almost didn’t accept it! Without Robyn’s help, I would have either declined the project out of fear, or would have priced it way too low due to my own pricing insecurities).
- I reached out to a dream store asking to do a pop up before the holidays, which led to them now carrying my brand year round.
- I learned more about “my why” and purpose and how to incorporate that into my authentic brand story, which has helped me when applying for grants, reaching out to stores and getting publicity for my brand.
- I doubled my sales from 2023 to 2024: my jewelry business matched my income from my old corporate job for the first time this past year and I’m forecasted to double again for 2025 with the continued implementation of the systems I’m now putting into place."
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What has Kristina' experience of being a part of the JBA been?
"I think we all say this, but the community is the best part! It’s wonderful to have a group of likeminded business owners who all champion each other and share feedback, wins and advice. I also love the weekly group calls: it’s one thing to have a blueprint of proposed tasks, but nothing happens unless you start implementing! And, with implementation, questions and challenges will come up as well as fears and insecurities. It’s wonderful to have the FB group and calls to get feedback so you can keep moving forward and pushing thru those blocks before the doubts slow your progress or grind it to a halt. Robyn is so quick to offer solutions and positive reinforcement with such confidence, it’s impossible to stay stuck. I’ve definitely kept my momentum going simply by having a coach and community where I can be transparent and vulnerable, and receive the guidance and support to keep me moving in the right direction."
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Would you recommend the Jewelry Business Academy to other jewelry business owners?
"Yes of course! No matter what stage of business you are in, this program and its coach and community are for you. You receive the tools plus the support to guide your continued growth and the emotional support of other biz owners who are doing this entrepreneurial journey right along side of you. If you’re ready to see just how much your business can bloom with the right tools, practices, coaching and support, then this is the program for you.
When I had my initial discovery call with Robyn, I knew it was the right choice for me. She was honest and transparent about her thoughts on where I was in my business journey and what steps I needed to take next. I knew she was right and I resonated with her approach. I immediately felt this was someone I could trust who would be personally invested in my success. I knew I could accept and respect her advice and would actually implement it!
If you’re considering joining the JBA, get on a discovery call and get the honest feedback on your business. If you’re excited about the program and the community, then trust that.
I was tired of feeling like I was spinning my wheels and watching other designers get ahead- I realized most of those designers were in a coaching program, and maybe that was the missing piece for me. Entrepreneurship can be lonely. Community is important and proper guidance is crucial. You don’t have to do this alone, in fact I wouldn’t recommend it. I don’t think ANYONE actually succeeds in a void: everyone needs support at various stages. The only thing you’ll regret is not joining sooner, and being in the same place this coming year as you were the following year!"
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Kristina Sefeldt | Founder + Designer of Saint Vagabond Jewelry
Julie's experience in the academy...
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What challenges was Julie facing in her business when she decided to sign up for the JBA?
"I had been a part of a product boss group which I had purchased a course from before launching my business. I loved the connection of people in their Facebook community but the program lacked the coaching I knew I needed to really grow. This group was also very broad and not focused just on jewelry. I definitely knew I needed support from a jewelry expert as I was about 18 months into my business and could see my sales plateau and even drop. I needed a jewelry strategy instead of a generic product strategy."
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What Julies' experience of working with Robyn has been so far...
"Robyn is truly authentic in her desire to coach jewelry business owners. She has put together an amazing step by step course covering every topic you could think of! She has a great personality for coaching- she nurtures while providing both positive, and course correction feedback. It's amazing that she is accessible and always responsive whether its in WhatsApp or in the Facebook group. Robyn is the type of coach I have always wanted."
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Wins Julie experienced in the JBA...
"JBA and Robyn’s support with strategy literally helped me save my business in the last quarter of 2022 after joining. Website sales were down and I made up that income by doing in person events. She also lit up and encouraged me when I wanted to add permanent jewelry to my brand. This investment has up leveled my income and I am possibly going to have sales in Q1 that are equal to years worth of sales. The confidence in my brand and feeling worthy of this being a success has definitely shifted with the support of Robyn and the JBA community. I have structure, ongoing training and a support group with JBA."
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What has Julies' experience of being a part of the JBA been?
"I was nervous about being in a group with other jewelry owners and quickly learned there is room for all different styles of jewelry businesses. I love our weekly zoom meetings and an opportunity for inputs from other jewelry owners and feedback from Robyn herself. I most enjoy knowing I have support behind me throughout my business journey. It makes being in business for myself much less lonely!"
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Would you recommend the Jewelry Business Academy to other jewelry business owners?
"I recommend Robyn’s coaching to anyone in the jewelry business- especially if you are just starting out or find yourself feeling stuck a couple years in. I don’t believe there is anyone else quite like Robyn. As a jewelry business, the needs for strategy are so different than any other product. Robyn is an expert in the jewelry industry and is the most hands-on coach out there. Thank YOU Robyn! I am so happy i took a leap of faith to invest in me and trust your program would be the investment my business needed. It has been a win-win!"
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Julie Sloan | Founder + Designer of Ever After Her Jewelry
Jillian's experience in the academy...
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"Working with Robyn has been one of the best investments I’ve ever made for my business. Not only is she extremely pleasant to work with, but she is extremely dialed in and really knows what she’s doing. Â
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It’s always a bit of a risk investing in certain programs or collaborating with individuals, in which you hope the results will be what you were hoping for. Working with Robyn has exceeded my expectations in so many ways, and I can’t say enough how glad I am to have selected her program. Â
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Robyn has helped me to streamline many aspects of my business so that it is more functional and efficient. She has a way of simplifying things, and breaking tasks down into small and achievable to-dos.
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I’ve already seen so many positive results in my business due to the Jewelry Business Academy, and even though I’m only half way through, her program has really given me the clarity and tools to move forward confidently. Within the first month of working together, my email list grew by 30%, which was very exciting!
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Not only have my sales improved, but the mindset and confidence I have gained to move forward in my business is priceless."
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Jillian Schumacker | Founder of Woven Stone Co.
A successful high multiple 6-fig jewelry biz owners experience a few weeks into joining the academy...
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How were you feeling before joining the JBA...
"I felt like I lost focus and I'm not sure which direction to take. Also my sales were down and I didn't know what to do to change that. No one to talk with about that too..."
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What has your experience of working with Robyn has been so far...
"It was an amazing experience! Robyn is so supportive and caring! She REALLY CARES about each one! I can feel that. I love that any question I have can be answered and that I have a supportive place to be. It's refreshing and gives more tools."
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Wins you've experienced in the JBA...
"I improved my email marketing strategy and saw improvement in my sales, I learned so much since I joined! Also there is still a lot that I need and will do, but the guidance and the direction are so important!"
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What has your experience of being a part of the JBA been?
"I feel less anxious, and when I do feel anxious I open recording with our (group coaching calls with Robyn) calls and feel surrounded with minds that think alike"
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Would you recommend the Jewelry Business Academy to other jewelry business owners?
"I would definitely recommend it to every jewelry designer no matter at what stage he/she is now! Don't think twice! Join the JBA family! :) It's by far the best supportive coaching program in jewelry industry I saw!"
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P.S. this Jewelry Business Owner has chosen to remain anonymous as she is well known in the industry ;)
Ready for YOUR success story?
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Every jewelry business owner you see here is unique, but they all have one thing in common…
they took action.
When you join the Jewelry Business Academy, you’ll get instant access to the proven system that’s helped jewelry designers around the world attract customers, increase sales, and build businesses that actually feel good to run.
👉 Apply today and start building the jewelry business you’ve been dreaming of.
Transparency Matters
Every story you see here comes from real jewelry business owners who’ve worked with us inside the Jewelry Business Academy. These are their unique journeys - built on their creativity, commitment, and consistency. Results always vary because every business is different. We can’t guarantee specific outcomes, but we can promise this: you’ll get the education, strategy, and support to build a business you’re proud of - and the tools to make your success sustainable.
Terms of Use + Data Privacy Policy. This site is operated by Jewelry Business Academy Inc., based in Ontario, Canada. We are not affiliated with or endorsed by Facebook or Meta Platforms, Inc. “Facebook” is a registered trademark of Meta Platforms, Inc. All testimonials shared on this site are from real jewelry business owners who’ve implemented our strategies with intention and consistency. These are not typical results, and we do not guarantee specific outcomes. Success depends on many factors—including your experience, effort, and follow-through. We’ve supported hundreds of jewelry designers through coaching, strategy, and community—but no program works unless you do. If you're ready to take consistent action, we’d love to support you. All content on this site is for educational purposes only and does not constitute legal, financial, or professional advice. Please consult a qualified professional before making business decisions.